In 1971 Canon introduced the F-1, a high-end SLR camera, and the FD lens range. In 1976 Canon launched the AE-1, the world’s first camera with an embedded micro-computer.[citation needed]

In 1982 "Wildlife as Canon Sees It" print ads first appeared in National Geographic magazine. Canon introduced the world’s first Inkjet printer using bubble jet technology in 1985. Canon introduced Canon Electro-Optical System (EOS) in 1987, named after the goddess of the dawn. EOS 650 autofocus SLR camera is introduced. Also in 1987 the Canon Foundation was established. In 1988 Canon introduced 'Kyosei philosophy'.[8] The EOS 1 Flagship Professional SLR line was launched in 1989.[9] In the same year the EOS RT, the world's first AF SLR with a fixed, semi-transparent pellicle mirror, was unveiled.